FAIR FRIDAY
Donation campaign instead of supersale
This week is Black Week. A week in which many companies organize large discount campaigns to make profits and increase sales. These discount battles lead to unthinking consumption and bad purchases.
We want to change this and advocate consciously questioning your own beliefs. Of course, we are also planning sales promotions and offering reduced prices on stock items, but we don't want to fuel the ordering frenzy by doing so, but rather thankfully accommodate you - at our expense. As a sustainable fashion label, we want to take responsibility and show that fashion and sustainability can go hand in hand.
So from 21.11.22 to 27.11.22 you can get 20% off your order with the code FAIRFRIDAY22 and support the fashion activism movement at the same time!
Black Friday and fair fashion?
Black Friday is all about excessive consumption. Discounts are placed in the spotlight and are intended to entice customers to buy products.
Price wars and order selection in contrast to sustainable and conscious purchasing behavior. Stoking fear of missing out on a good deal. Many companies boost their profits to earn more at the expense of their employees. Companies often even sell goods specially produced for Black Friday.
We also issue a discount code for this period. But what's the difference?
We donate our entire profit from this year's Fair Friday on Fashion Revolution Germany E.V.who have made it their mission to raise fashion consumers' awareness of transparent production chains and fair working conditions and to sensitize conventional fashion brands to a fair and resource-conserving production process. We want to support this process with our donation!
Together for more fairness
Once again this year, we will be donating all the profits you make on Fair Friday.
As Donation partner we have opted for the Fashion activism movement Fashion Revolution who seek public dialog to discuss new solutions and bring about change in the textile industry. The movement was founded after the Rana Plaza disaster in 2013 and has been helping people understand the impact of their clothing and explaining how they can influence the global fashion industry.
Fashion Revolution is the ideal donation partner for us, as we have also been committed to sustainability in the textile industry since our foundation. With dhis donation will support the "Good Clothes Fair Pay" financed by Fashion Revolution, the legal regulationsn for living wages in the clothing, textile and footwear industry.
"I like it minimalist, but value special cuts and fabrics"
Givn Berlin: Anyone who sees you will immediately recognize your flair for fashion. What is important to you when it comes to clothing?
John Falke: Thank you very much for the compliment. Just like music, fashion is a way of expressing yourself and your personality. I like it minimalist, but value special cuts and fabrics. I prefer to have a few pieces in very good quality and with that certain something, rather than many short-lived pieces.
Givn Berlin: Which event are you particularly looking forward to this year?
John Falke:As well as my own gigs, which I always look forward to, I also have a trip to London for a special party at Printworks. It's a really unique location that won't be used as a venue for much longer. That's why I'm even more excited to be at the event in this special venue and maybe even hear one of my tracks there.
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"At Work"
In Conversation with Mickey Mouse
To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Images: Mick Rock
Words: Theo Adorno
Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can't track how their blog has influenced sales. Social media has raised customers' expectations about the information they need before they purchase. If your blog content is relevant to prospects' and customers' needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers' problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you're a tour guide through your firm's extended offering - not an auctioneer. Your job is to show readers how to use your firm's products.
Commerce. Once you've given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here's where many business blogs stop. Blog editors, familiar with their company's e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don't get me wrong. Some very small percentage of prospects will go to extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don't assume customers know which item you're talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.