Postcard from Porto

Visiting our production partners in Portugal

At last! In preparation for our upcoming collections, we visited our new production partners in Portugal for the first time at the beginning of May. An important visit to better understand the various connections and processes from design to your favorite finished piece. By gaining an insight into production, fittings, sample checks and material research, the final touches are made - up close and personal, so to speak.

>> more about our production in Europe.

"In contrast to manufacturing in Asia, we benefit from direct communication with our partners."

Part of our philosophy is to manufacture in Europe. This keeps delivery routes short and allows us to regularly and easily gain a personal impression of the conditions on site. In contrast to production in Asia, we benefit from direct communication with our partners.

As the region around Porto is known for its innovative textile processing and its progressive, sustainable know-how, we visited and got to know new GOTS-certified producers in addition to the obligatory on-site production check.

It also became clear that no Zoom call can replace this insight into the different work steps of the manufacturers. Portuguese coffee simply tastes too good for that.

"My style is special, I wouldn't find many people interested in it in a small town"

Givn Berlin: You seem to be doing a lot of things right. In Berlin you are an exclusive resident at the NOIR Studio Neukölln and you've also become quite successful on Instagram in a short space of time. What role does Berlin play in your career, if we rewind a little?

Pablo Permanent: Yes, that seems to be the case, but to be honest, I owe my rapid gain in followers to an Instagram algorithm that I can't figure out, which was kind to me at times, but which also quickly and sometimes arbitrarily puts you back in a Lamborghini in a Bobby Car in terms of reach and growth.
Berlin has played an important role in my career as a tattoo artist, as it was the only place I could grow so quickly. Berlin is full of interesting, alternative-minded people who like to express their way of life or thinking, even on their skin. There are so many people here who want tattoos, plus the many tourists, so every style has its customers. My style is special, in a small town I wouldn't find many people interested in it, as old-school and new-school motifs are more popular there and the general public is already familiar with their look. In Berlin, on the other hand, it can't be unusual and individual enough. What's more, my style fortunately fits in quite well with the vibe and current zeitgeist of the city.

Givn Berlin: For our collabo shirt, the "TWIRL" motif won the race for us, what do you see in it?

Pablo Permanent: I hardly ever tell my customers what I see in a motif or what meaning it has for me. If at all, then only when the customer has first revealed their interpretation to me. The reason for this is that I want to leave the interpretation up to the viewer without influencing them or even dissuading them from their opinion. And that's how I'll do it here too. For me it's about aesthetics, I leave the interpretation to you.

Shirt RAMIN | Chino pants ERIC

Shirt RAMIN

More Givn stories

Givn Story #7 Digital craft with Afra Hackl

Afra Hackl, designer, founder of the jewelry label rahrah, and mother, lives and works in Kreuzkölln, where she creates sustainable 3D-printed jewelry. Her approach, which she calls "digital craft," allows her to work directly on the product, adding a personal touch often lost in mass production. We met Afra at Velt Studio, accompanied her on her daily route, and walked with her through Hasenheide to her favorite spot at Tempelhofer Feld.

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"At Work"

In Conversation with Mickey Mouse

To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Images: Mick Rock
Words: Theo Adorno

Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can't track how their blog has influenced sales. Social media has raised customers' expectations about the information they need before they purchase. If your blog content is relevant to prospects' and customers' needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.

3 cs of using your blog to sell

Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers' problems or needs.

Context. While your end goal is to sell, consider the context of your blog posts. Here, you're a tour guide through your firm's extended offering - not an auctioneer. Your job is to show readers how to use your firm's products.

Commerce. Once you've given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here's where many business blogs stop. Blog editors, familiar with their company's e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don't get me wrong. Some very small percentage of prospects will go to extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.

Ways to convert your traffic to sales

To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.

Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.

Showing making procedure is a good way to guarantee product quality

Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.

Get customer attention by clean visual and video

Make it easy to buy by eliminating stumbling blocks to purchase. Don't assume customers know which item you're talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.