"It took me some time to find myself, or rather my own sound."
in conversation with John Falcon
Whether on Ibiza, in London or here in Berlin, the tracks from John Falcon should not be missing at a good party. John is a young and talented German Producer and DJwith a great passion for everything that has to do with techno. He is an artist to keep an eye on in the scene over the coming months and years.
We recently caught up with him in his home studio to find out how he got into music, found his sound and what's important to him in clothing. Also, discover the collection put together by John Falke. Playlist "Moving" on our Spotify channel.
"I always knew that music should define my life"
Givn Berlin: Which three words best describe John Falke?
John Falke: Loyal, determined & friendly
Givn Berlin: Where did the motivation, the talent and the self-confidence to produce music yourself come from?
John Falke:I think it's more a combination of passion and determination than talent. Although of course a certain sense of rhythm and melody doesn't hurt. It took me some time to find myself, or rather my own sound. A sound that sometimes almost sounds a bit like it's "broken" - that I like, that defines me and that I stand by 100%. That was very important for me and my self-confidence. I always knew that music should define my life, but it takes a lot of perseverance and patience to find your place. This is still the case today and will continue throughout my life
"Berlin has definitely helped shape my sound and is reflected in the raw, industrial & minimalist sounds of my tracks"
Givn Berlin: To what extent has your adopted home of Berlin influenced your work and your sound?
John Falke:Berlin has an incomparable techno scene! The opportunity to meet inspiring DJs every week is unique and always provides new input and ideas. The other creative scenes that come together here also made me move here in 2017. Berlin has definitely helped shape my sound and is reflected in the raw, industrial & minimalist sounds of my tracks.
Givn Berlin:What values guide you in your success? What are you guided by in relation to your work?
John Falke:Of course, there are trends and directions in the scene that are hyped at times. I always try to distance myself from them as much as possible and do my own thing. What counts for me and my career is being true to myself and keeping my music authentic.
"I like it minimalist, but value special cuts and fabrics"
Givn Berlin: Anyone who sees you will immediately recognize your flair for fashion. What is important to you when it comes to clothing?
John Falke: Thank you very much for the compliment. Just like music, fashion is a way of expressing yourself and your personality. I like it minimalist, but value special cuts and fabrics. I prefer to have a few pieces in very good quality and with that certain something, rather than many short-lived pieces.
Givn Berlin: Which event are you particularly looking forward to this year?
John Falke:As well as my own gigs, which I always look forward to, I also have a trip to London for a special party at Printworks. It's a really unique location that won't be used as a venue for much longer. That's why I'm even more excited to be at the event in this special venue and maybe even hear one of my tracks there.
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"At Work"
In Conversation with Mickey Mouse
To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Images: Mick Rock
Words: Theo Adorno
Many companies spend lots of resources and effort to create a blog that supports their business, particularly the sales process. Yet many corporate bloggers complain that while blogs contain relevant information and attract visitors, they can't track how their blog has influenced sales. Social media has raised customers' expectations about the information they need before they purchase. If your blog content is relevant to prospects' and customers' needs before and after purchase and your products deliver on their promise, you can convert your blog into a sales machine.
3 cs of using your blog to sell
Content. Provide useful, educational and entertaining content. Present information based on your product offering and customers' problems or needs.
Context. While your end goal is to sell, consider the context of your blog posts. Here, you're a tour guide through your firm's extended offering - not an auctioneer. Your job is to show readers how to use your firm's products.
Commerce. Once you've given your readers useful information in a meaningful setting, they may be interested in actually plunking down their credit card. Unfortunately, here's where many business blogs stop. Blog editors, familiar with their company's e-commerce site and how to find specific products, can assume readers innately know how to find the product or have the motivation to track it down. Don't get me wrong. Some very small percentage of prospects will go to extreme efforts to find the product. Unfortunately, the rest will just leave or worse go to your competitor.
Ways to convert your traffic to sales
To make your blog an effective sales machine, integrate your product into your content in a way that doesn't scream BUY, BUY, BUY. Here are five steps to provide relevant information and eye-candy to lure readers in and help convert blog posts to sales receipts.
Provide useful, relevant information. Show prospects how to use your product, give them instructions or how-tos, and/or entertain them.
Showing making procedure is a good way to guarantee product quality
Include a variety of different forms of content. Photographs and videos are particularly important because readers tend to be visual and want to see your product in action.
Get customer attention by clean visual and video
Make it easy to buy by eliminating stumbling blocks to purchase. Don't assume customers know which item you're talking about in your post. Provide a link directly to the product page or just link the product to your blog so they can buy if they want. If it relevant give readers more than one way to get to the product.